Shannon Scovel

Shannon - Head Shot 2021 (1).jpg

Sports have the power to transcend cultural barriers, and, as a PhD student at the University of Maryland, I'm committed to researching and studying these intersections of sports and society. My work focuses primarily on the representation and self-representation of women in sports media, with a specific concentration on athlete branding and digital media. 


My interest in sports media research stems from my own experience as a Division I distance swimmer and team captain at American University and a reporter in Washington, D.C. I  graduated in 2017 from AU with my degree in journalism and then went on to pursue graduate work at the University of Stirling in gender studies on a Fulbright grant, furthering unpacking the relationship between sports, media and gender. My master's dissertation Media coverage of women at the Olympics: Patterns of change from 2008-2016 looked at the coverage of women in the Times (UK) during the Beijing, London and Rio Games, and I have since presented this work at the International Sport and Society Conference June in Toronto in June 2019. 


My goal is to share the findings of my research with the greater sports community to help raise awareness about the lack of media coverage for women and work together to find solutions. 




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My writing can be found on, Yahoo Sports,,,,,, Purpose2Play,, LinkedIn and Facebook, Twitter. For more information about my writing, please contact me directly via email or connect with me on social media.